Advertising - Friday, January 25, 2008
Search Automation's SEMDirector Becomes Covario. Raises $16M
San Diego-based Covario (fka SEMDirector) announced at its annual event, INFLECTIONPoint that FTVentures has led a $16M Series B investment in the company, along with existing investors Dubilier & Company and Voyager Capital. It also changed its name to Cavario reflecting the fact that it is branching out beyond search engine marketing (SEM).
Covario's platform enables global brands to manage search advertising but other interactive media, including display advertising. Covario enables advertisers to understand the relative effectiveness of paid search advertising, natural search optimization, and interactive advertising in a single dashboard. Covario plans to broadening its focus to include performance management technologies beyond search advertising to additional forms of interactive media.
View - site
More Recent Articles
Shopping Site Gilt Group Raises $40M at $400M Val
Thursday July 2, 2009
NYC's private shopping firm Gilt Groupe has raised $40M from General Atlantic and Matrix Partners at a $400M valuation. Gilt Groupe provides access, by invitation only, to men’s, women’s and children’s fashion and luxury brands at discount pri... Full Story
AH Belo Joins $2M Investment In Real Estate Search Tool Sawbuck
Thursday July 2, 2009
AH Belo (NYSE: BLC) has led a $2M investment in online real estate brokerage Sawbuck Realty. Sawbuck is an online real estate broker that connects consumers with local real estate agents. Sawbuck takes a cut of any commissions. The company’s servi... Full Story
Categories
- Venture Capital (279)
- Advertising (411)
- Aircraft (15)
- Alternative Energy (233)
- ASP (38)
- Batteries (9)
- Biometrics (3)
- Communications (57)
- Digital Hollywood (16)
- Digital Home (34)
- eCommerce (419)
- Educational Software (25)
- eHealth (25)
- Email Software (5)
- Enterprise Software (240)
- Euro Ventures (81)
- File Sharing (22)
- Financial Software (29)
- Games (171)
- Hardware (44)
- Homeland Security (7)
- IMterviews (6)
- IPO (39)
- Jobs (44)
- Media (334)
- Nanotechnology (14)
- Networking (91)
- News & Updates (1386)
- Online (5)
- Peripherals (38)
- Photo Software (46)
- Publishing (7)
- RFID (3)
- Robots (15)
- Satellites (7)
- Search (196)
- Security (91)
- Semiconductors (70)
- Social Networking (402)
- Space (1)
- Sponsored Post (11)
- Storage (39)
- Tech stocks (176)
- Telecom Equipment (10)
- Transportation (1)
- Video (218)
- Voice (65)
- Web 2.0 (127)
- Web Development (5)
- Where Are They Now (29)
- Wireless (358)
Post a comment