eCommerce - Tuesday, January 29, 2008
Used Gadget Trade-In Site Second Rotation Raises $4.4M
Second Rotation is an eCommerce destination site for selling consumer electronics from iPods to digital cameras. The company’s patent-pending dynamic pricing calculator and gadget portfolio help users determine the value of their gadgets and to sell them. Most people will use eBay or CraigsList for this, but Second Rotation wants to syphon off their users by giving people an instant price quote for their gadgets.
Waltham, MA-based Second Rotation has now raised $4.4M in first-round funding. Venrock led the deal, with angels backers. Three of the angels became board members: Austin Ligon, co-founder and former CEO of CarMax; Ashton Peery, formerly a General Partner at Lucent Venture Partners; and Henry Vogel, former Chief Revenue Officer at Quigo.
If you can stand to watch these CNET idiots, you can get a tour of the product.
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