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News & Updates - Thursday, February 7, 2008

Angels Back Pancakes' Batter Blaster As It Closes Costco Deal

Over-priced food and drink products have been one of the surprise investor sensations over the past couple years. So we keep our eye out for the next hot item in grub and beverages.

There really is nothing better than a tall stack of pancakes on a cold Saturday morning. Maybe a side of sausages. Add the great outdoors to that. The founder of Better Blaster, Sean O'Connor, tells the story that he light-bulbed the concept for Batter Blaster whilst camping. The travails of mixing batter with water in a bowl drove him to inspiration. Why not stick the batter in an aerosol can and save campers the trouble of cleaning the mixing bowl?

O'Conner partnered with fellow Portero Hill, San Francisco resident Nate Steck, who together raised angel funding for Batter Blaster and built a manufacturing facility. Since the product launched in October, Batter Blaster has sold well over 500K units. It sells in grocery stores like Whole Foods and Andronico's and now in Costco. It will set you back about $5.00 per can or at Costco you'll get a three-pack for $10.

For whatever reason Batter Blaster has been a sensation online and won Datamonitor’s runner-up product of the year. The reception for Batter Blaster has been so fantastic that one a:c adviser has already concluded that it is "over-rated."