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Venture Capital - Thursday, February 28, 2008

Brown Bag Naturals Funded For Kids' Health Nut Trend

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Who knows what the school cafeteria is serving these days. In the olden days it was tasty stuff like Turkey Supreme o' Rice and some tacos that rivaled the greasy pleasures of Jack In The Box's Monster Taco. But clearly parents in California want their kids to buy into the Whole Foods' thing.

LA's Brown Bag Naturals has raised an undisclosed amount from Momentum Ventures. Brown Bag Naturals currently delivers healthy lunches to school kids in So Cal. Interestingly, Stu MacFarlane, who was CEO and founder of the failed startup InsiderPages, has been named CMO of Brown Bag Naturals along with the funding.

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Every lunch is $5, delivered

We are not clear on the margins here, but it would seem to be a fast growth business. Kids will spend that much at the school cafe. Plus we can see parental peer pressure kicking in.

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