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Venture Capital - Wednesday, February 13, 2008

Momprenuer Biz Upspring Raises $2M

Austin, TX-based baby product firm UpSpring has raised $2M, having previously raised $600K.

To date, Upspring has launched two products. Walking Wings aims to help parents to help their children learn to walk. The product reminds us too much of those creepy kid leashes. The other product is Milkscreen, two-minute test for the absence or presence of alcohol in breast milk. This product also doesn't hold much appeal to us. You know if you had a drink or not and you really should drink when breast-feeding. Their third product which they say is coming out in the spring would seem to have more broad appeal. Night Knight will be a motion sensing pod for sleeping infants. The monitor will clip to an infant’s onesie to detect motion and will sound an alarm when no movement occurs for over 23 seconds. Given how many times parents walk up in the night worried about their newborn's breathing and with the scare of SIDs hanging over their head, this seems like a winner.

The company is led by Lisa Williamson who was VP of Marketing at Commemorative Brands and Sr Marketing Manager at Pepsi Cola, plus two other co-founders.

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