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Social Networking - Tuesday, February 12, 2008

ThePoint.com Raises $4.8M For Tipping Point Concept

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San Francisco-based ThePoint.com as raised $4.8M in a first round from New Enterprise Associates.


Per this long-winded video introduction, The Point is based on the concept floated by the best-selling book The Tipping Point, which describes how movements and trends succeed and fail. The Point plans to serve as a focal point for fundraisers, rallies, boycotts, etc. Participants act only once a pre-set tipping point has been reached.

In a sense, ThePoint is similar to Meetup in that it encourages strangers who share a common interest to convene. However, ThePoint uses the wisdom/passion of the crowd to see which movements raise to the top. ThePoint says it plans to partner with activists or maybe sites like MoveOn. So in addition to having a destinations site, we would expect to see ThePoint.com launch widgets to reside on partner sites.

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