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Advertising - Thursday, March 27, 2008

AdGent 007 Lives and Lets Die With $5.3M Round

San Francisco's AdGent 007 has raised $5.3M with CM Capital, which put in $5M of that as its lead Series A investor. AdGent had raised seed funding from One Ventures

We should think of AdGent 007 as a regional ad agent for large publishers. AdGent 007 plans to monetize geo specific inventory on premium brand websites across the globe. For most US publishers, they sell direct and/or work with ad networks to sell their US inventory. That often leaves as much as 40% or more of a site's traffic that comes from outside the US squandered. The only real option is to run Adsense on international traffic as it's the only truly global ad network at this point.

AdGent 007 is putting together regional on ground sales forces. Its first recent hire was to put a sales guy in Europe.

Additionally the startup is launching an online ad marketplace for media buyers to buy international traffic. Furthermore, they are rolling out a product called The Optimizer, which it says will match "the right network ad to the right consumer at the right time on a premium publisher’s website."

AdGent 007 is led by Cameron Yuill who was a VP at Cendant/Orbitz and also started the online travel business Viator.

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