Advertising - Tuesday, March 11, 2008
Eyeblaster Times IPO
Israel/NYC-based has confounded us with some odd financial decisions. Today we learn that Eyeblaster plans an IPO that may raise $115M. In 2007, Eyeblaster's profit rose to $7.4M from $3.7M. The sirm's revenue jumped 62% to $44.7M from $27.7M. Eyeblaster's customer base approached 1000 in 2007.
Eyeblaster was founded in 1999 and specializes in rich media advertising. The company has developed some standards that have won it riches and to be clear its products rock. But the online video age has brought us a great number of new ideas that may take fire. The challenge is that with new forms of online ad units, Eyeblaster is being challenged by upstarts that may now formats like video better than Eyeblaster. We would not invest in Eyeblaster until we saw them take some major leadership stake in video.
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