Advertising - Wednesday, March 5, 2008
Spotrunner Buys Local Ads' Weblistic
Weblistic is an advertising agency that helps local businesses attract customers from the Internet. Weblistic’s technology identifies buyers and directs them to local companies.
Today LA-based Spotrunner, which has raised $70M says, that is paying an undisclosed amount to buy Weblistic in an all stock deal. Weblistic raised a $3.5M venture round in early 2007, led by Foundation Capital.
The Fremont, CA-based startup was founded by Ketan Shah who was EVP/CTO at YellowPages.com (which was Sold to AT&T ) and CEO, President at Sales-Watch.com (which was sold to YellowPages.com).
The deal signals a transition for Spotrunner, which focuses on TV and radio ads as Weblistic is focussed squarely on online search placement.
Weblistic ad
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