Advertising - Friday, March 14, 2008
UK's Adviva Media Bought By Specific Media. Germany's AdLink Group Next
Having recently raised $100M with specific aspiration to do M&A deals, Irvine, CA-based ad network Specific Media, an has acquired UK ad network Adviva Media. No financial terms were disclosed. Adviva had raised EUR 6.6M from Kennet Partners.
Generally speaking, the large US ad networks have battled it out domestically. Only the biggest such as Advertising.com have made big moves into Europe. This move by Specific Media gets it an early foothold in the UK as well as France and Germany. Specific Media says that the combined venture will make it the 4th largest ad network in the UK, with a reach of 25.9M unique users.
We expect to see another large European ad network deal shortly with an American buyer. Germany-based AdLink Group has been put up for sale by its holding company United Internet. Morgan Stanley has been assigned to find a buyer for the ad network. This news was reported by the Frankfurter Allgemeine Zeitung, citing anonymous sources.
The report indicated that AdLink Media expects a a three-digit million Euro sum from the sale of the unit, adding that Adlink is valued at about 400M Euros, with 84.3% owned by United Internet.
View - Adviva Site
View - Adlnk site
Adviva HQ
AdLink Group HQ
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