Web 2.0 - Thursday, April 3, 2008
Blog Analytics Firm Umbria Bought By JD Power
J.D.Power and Associates, a McGraw-Hill company, has bought Denver, CO-based Umbria. Financial terms of the acquisition were not disclosed.
Umbria monitors blog and social network posts to measure and identify new market opportunities as well as to provide market intelligence on brands, companies, and products. Umbria is headed by Janet Eden-Harris who was CMO at I2.
Umbria was backed by Arrowpath Venture Capital, Sequel Venture Partners, and Vista Ventures.
Online market research has been a nice racket with companies like Markettools and GMI (Global Market Insite) getting above the $100M in annual reveunues mark. There is no word yet on revenues at Umbria.
Umbria compiled this poll for CNN back in 2002 for the Superbowl
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