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April 28, 2008

TheStreet Picks Up Personal Finance Site Geezeo

TheStreet.com (Nasdaq:TSCM) has made "an initial" $1.2M investment in Geezeo. The Street now owns 13% of Geezio, and holds an option to purchase the rest of Geezeo anytime during the next 12 months.

Geezeo is a Web-based personal finance manager that allows users to learn more about their financial situation, explore their options, test-drive various strategies, and find the best financial products.

Geezeo competes with Mint and Wesabe. We use Mint but we like all of these companies. Getting thousands of people to hand over their credit card and bank accounts to a third party is unprecedented and makes for outstanding target marketing.

For TheStreet.com, we also like what they are up to. They have frugally acquired a handful of startups that dovetail with their sales focus. It has bought Stockpickr.com, and BankingMyWay.com, and Promotions.com.

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Posted on April 28, 2008 08:58 PM | Posted to Web 2.0 | Permalink

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