Advertising - Friday, May 16, 2008
Behavioral Ad Network JellyCloud Raises $11.5M
Redwood City's JellyCloud has called down $6.6M of a $12M Series A1 round, says PEWire. Investors are Softbank America,US Venture Partners , Crosslink Capital and Sand Hill Capital.
JellyCloud is led by CEO Scott VanDeVelde who was CEO at Claria (aka adware's Gator). Others in the leadership come from Claria.
JellyCloud is in semi-stealth mode but leverages patented behavioral targeting technology on behalf of Advertisers, Publishers, Software providers and ISPs. The key here is ISPs. The trend among behavioral networks is to partner with ISPs to match data that ISPs have on Web traffic with ads that want to be targeted.
As with Claira, it looks like Jellycloud is starting to become controversial. We spotted some complains on message boards like this one from Darlene T: "How do i get grape.jellycloud.com to stop coming up as my home page. I don't know what it is.?" and from Woodbrooke "My internet history keeps reporting grape.jellycloud.com, i don't know what this is?"
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This is another example of what Phorm is doing with British Telecom in the UK.
A domestic example is FBI's Echelon which works with ISPs to track user traffic and landing URLs for terrorist assessment.
Using ISPs as a passive partner to provide traffic data is a stealth tracking system, no different from spyware on your device for keystroke logging and browser history.
Ain't going to happen. Federal legislation sponsored by Privacy International and EFF are working to prevent this approach by forcing ISPs to follow the EU model of Opt-in "ask me to participate before you pimp me".
So, JellyCloud just got $11MM to pour down the black hole of 2000 era dot com business plans.
Will VCs ever wise up? Who gives them advice? Not me. Welcome to the next Napster....failure.
Posted by: sylvie chen at May 21, 2008 08:57 PM
This has got to stop, I don't know what it is, where it came from, and I have tried everything I know to get it offf the computer. I am sick of it popping up. How can I stop it?
It's like a demon, always popping up.
Posted by: Jennifer at May 29, 2008 01:03 AM
I,d like for jellycloud to stop popping up on my computer what ever it is please!!!!
Posted by: Norm Satchel at June 9, 2008 06:04 PM
We just decided to rebrand ourselves. JellyCloud is simply the new brand we are using for our better targeting technology. Advertisers will see even better click through rates now.
Look forward to further building this great company.
-Scott
Posted by: Scott at June 19, 2008 09:57 PM
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