Advertising - Thursday, May 29, 2008
Comscore Pays $44.3M For M:Metrics
ComScore (Nasdaq: SCOR) is paying $44.3M for Seattle's M:Metrics. What Comscore does for Web Measurement, M:Metrics does for mobile. M:Metrics will tell you things like:
+ "Americans Spend More than 4.5 Hours Per Month Browsing on Smartphones, Nearly Double the Rate of the British."
+ "Mobile entertainment is popular among the Chinese, with an astonishing 34.8% reporting they listened to mobile music in the month.
M:Metrics had raised around $17M from VC firms led by Prism VentureWorks and i-Hatch Ventures. The startup was founded by Will Hodgman in early 2004. Hodgman was president and CEO of Sightward, which was sold to Digital Connexxions, and he was EVP of NetRatings.
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