alarm:clock

Wireless - Wednesday, May 7, 2008

PlayPhone Merges With Pitch Entertainment Group

UPDATE: Playphone gets in touch to say that no company bought another company in this deal but rather it was a merger. In our experience, there is always one company that is more powerful than another in mergers and such deals are usually labeled mergers to deal with the egos of the company that is being bought. But at this point there is no information on how much or how money changed hands.

San Jose, CA-based mobile phone content provider PlayPhone has been bought by London-based Pitch Entertainment for an undisclosed amount. PlayPhone's main line of business is distributing mobile games, ring tones, wallpaper, videos and other personalized content for mobile phones. PlayPhone also provides subscription-based mobile portals for some of the world's top entertainment companies.

PlayPhone users can purchase PlayPhone stored value at retail, on the web or through their mobile phone using Premium SMS. Content can then be downloaded directly from PlayPhone's WAP deck or web portal. You can find its products in Target, WalMart, and other mass market retailers. PlayPhone powers WalMart, Sega Mobile, Bandai Wireless, Real Arcade Mobile, ABC Mobile, Cartoon Network, Adult Swim, I-play, Skyzone Mobile, and Macrovision/Trymedia.

During the two most recent quarters, PlayPhone was one of the top 10 most visited mobile phone entertainment web sites.

Last year PlayPhone raised almost $20M from Scale Venture Partners, Cardinal Venture Partners and Menlo Ventures.

Interview with PlayPhone's VP at Adtech

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