Social Networking - Thursday, May 29, 2008
SocNet Advertising's Xtract Raises Euros3.5M
Finland's Xtract, which has set its guns on social advertising intelligence, has raised EUR 3.5M led by Creandum with return backer Eqvitec.
Xtract says is has over 50 customers including big like Nokia, T-Mobile and Vodafone to startups like BLYK and Fonecta. Xtract is a customer analytics solution provider for mobile operators and Internet communities. Xtract sells the promise of giving meaning and life to raw customer data by optimizing campaigning and advertising in both mobile and internet communities.
It seems like a promising market but we we see here sounds more like consulting and positioning than technology.
Not really sure what the Xtract founders are talking about here but if you need to get a flavor, here you have a recent prezo
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I'm the Marketing Director of Xtract and I wanted comment with regards to the technology Xtract provides to our customers. We are a software company and have integrated and simple to use products for advertisers and marketers. Xtract was the first company in the industry for provide software solution for social intelligence to mobile operators in 2007.
Cheers
Arlinda Sipilä:)
Posted by: arlinda sipilä at May 30, 2008 08:01 AM
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