Advertising - Monday, May 5, 2008
StoryBids Launches Product Placement Marketplace
Irvine, CA-based Storybids launched a product placement marketplace where online video content creators can hook up with sponsors. Storybids say that they closed Series A in August 2007 from Toronto's STN Labs.
Storybids contends that a reason that online video advertising has not taken off is that viewers skip past ads inserted into YouTube vids. By placing product placements into videos you take away that problem. That makes sense. The hard part will be for a startup like StoryBids to get the attention of product advertisers. It doesn't strike us as an immediately scalable concept.
View - site
Categories
- Venture Capital (289)
- Advertising (471)
- Aircraft (17)
- Alternative Energy (382)
- Apparel (1)
- ASP (39)
- Autos (1)
- Batteries (10)
- Biometrics (3)
- Biotechnology (11)
- Communications (64)
- Digital Hollywood (19)
- Digital Home (36)
- eCommerce (503)
- Educational Software (34)
- eHealth (33)
- Email Software (8)
- Enterprise Software (272)
- Euro Ventures (140)
- File Sharing (24)
- Financial Software (52)
- Food (5)
- Games (199)
- Hardware (47)
- Homeland Security (7)
- IMterviews (6)
- IPO (45)
- Jobs (53)
- Media (368)
- Nanotechnology (14)
- Networking (98)
- News & Updates (1389)
- Online (24)
- Peripherals (44)
- Photo Software (51)
- Publishing (11)
- Real Estate (1)
- RFID (3)
- Robots (15)
- Satellites (8)
- Search (217)
- Security (100)
- Semiconductors (77)
- Social Networking (436)
- Space (1)
- Sponsored Post (11)
- Storage (42)
- Tech stocks (345)
- Telecom Equipment (16)
- Transportation (7)
- Video (242)
- Voice (67)
- Web 2.0 (142)
- Web Development (10)
- Where Are They Now (32)
- Wireless (403)
Post a comment