Wireless - Wednesday, May 28, 2008
Tmobile Goes With Pelago Wireless SocNet In $15M Round
Seattle's Pelago has raised $15M to expand its mobile social networking application, Whrrl, in Europe and Asia. Whrrl allows cell phone users to spot their friends' locations on a map thanks to GPS.
Whrrl on Facebook
Whrrl on Blackberry
The apps look neat and sure the market is promising but Whrrl is early stage with a very limited users base. Much of the excitement around Pelago surrounds its CEO and founder Jeff Holden who can claim some credit for the success of Amazon.com. He was SVP, Worldwide Discovery and SVP, Consumer Applications. He was more or less a founder of Amazon having been there since 1997.
The $15M for Pelago comes from Deutsche Telekom, India's Reliance Technology Ventures, DAG Ventures, Kleiner Perkins, Trilogy Equity Partners and Bezos Expeditions.
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