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Search - Tuesday, May 6, 2008

TV/Film Recommendation Site Jinni Raises $1M

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Israel's Jinni has raised $1M in a first round from Start-Up Factory.

Jinni is developing a content search and discovery systems with personalization for consumers to discover movies, TV shows, and online videos. They plan to launch an affiliate program for Internet TV operators as well as to license its solution to global TV operators.

The premise is that consumers all gravitate to Iron Man and other blockbusters because they have a tough time discovering films and TV shows that suit their tastes. Yes and no on this. Consumers gravitate to IronMan because $200M was spent on it and because its nice to talk with others back at work who have seen the same movie. They can easily scan the film section to find other films that may or may not appeal to them but most don't want to take chances on wasting a precious Friday night on a dud.

Jinni was founded by CEO Yosi Glick who was VP Marketing & BD at Orca Interactive.

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