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Advertising - Tuesday, June 3, 2008

Video Ads' Tremor Media Funded By European Founders Fund

The Samwer Brothers, via their European Founders Fund, want to continue to invest while they are hot. They have previously funded LinkedIn and Facebook. On the same day that they indicate that they have invested in EventBrite, they have also made public their investment in video ad network Tremor Media (an unspecified amount).

Tremor has raised $20M prior to this round. An additional announcement is that in preparation for its global expansion, Tremor named Mark Pinney its first global CFO. Pinney co-founded Real Media and is a former TACODA exec.

There is a long list of video ad companies and nobody is breaking away with exceptional technology or huge client wins. Tremor is no exception. We expect that being an also ran in this space is fine with Tremor as the team wants to get some early client wins and sell off to a large company that finds itself late to the online video ad game, the same way that TACODA did in behavioral advertising.

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