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Advertising - Wednesday, August 27, 2008

Ad Network Band Plays On With Brand.net and Jumptap

Mobile Advertising's Jumptap Raised $26M while Brand.net raised $10M, continuing the theme that digital advertising remains one of the favorite themes for venture investors.

Cambridge, MA-based JumpTap raised its Series D funding led by AllianceBernstein led the round, and with return backers General Catalyst Partners, Redpoint Ventures, Summerhill Venture Partners, Valhalla Partners and WPP. The company has now raised $73M in total VC funding.

This deal comes days after a story in the Wall Street Journal that Medio Systems, the heavily-funded Seattle mobile search startup, could be part a new partnership between Google and Verizon whereby Google would provide the ads. That's stiff competition but this is of course a huge potential market.

Jumptap commercial

Brand.nets Series B round was led by Norwest Venture Partners with reinvestment from InterWest Partners. Founded in 2007 and based in San Mateo, Brand.com makes the BS statement that it "is the first online advertising network focused exclusively on Brand advertising." Are you kidding? Such a bogus statement tells us that Brand.net doesn't have any differentiation so its making it up.

Brand.net is led by some Yahoo refugees.