alarm:clock

Advertising - Friday, August 8, 2008

Mobile Ads' Amobee Closing $22M Round

Having raised $5M earlier this year, mobile advertising's Amobee Media Systems is set to close a $22M round led by Motorola and Cisco. This will bring the total nut to $52M.

Last November, Spanish telecom giant Telefonica made an strategic investment in Amobee. Amobee is also backed by Vodafone, Accel Partners, Sequoia Capital, and Globespan.

Amobee is not looking to be an Admob or other mobile ad network, rather it is selling telcos a system that is says can fund mobile communications through advertising revenues. In other words, its a white label version of the free cell phone services model that Google has been touting.

Amobee has announced that Vodafone Spain will be using its platform to insert advertisements into Vodafone’s portal, Vodafone Live! It has also announced deals with Digital Chocolate and other online game companies to power their ad supported mobile game ventures. The company says that its biggest share and fastest growing revenues are in Europe.

Amobee was founded in May of 2005 and went live in February 2006. The company has its HQ in Redwood City and has its R&D center in Israel.

Amobee has run mobile advertising campaigns in Britain, France, Greece, Spain, Canada, Switzerland, the US, and the Czech republic. Brands that have worked with Amobee include Coke, Domino’s, Lenovo, Saab, and Lacoste.The company is led by CEO Zohar Levkovitz who was CTO of Comverse.

Recent interview with Amobee CMO

View - site