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Social Networking - Tuesday, August 26, 2008

Shelfari Bought By Amazon

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We had he sense the first time we posted on Shelfari that its business model was to get bought by Amazon, using perhaps Barnes and Noble as a rival suitor.

Today we learn that Amazon.com is indeed buying Shelfari, the Seattle social networking startup for book readers. Amazon.com owned a stake in Shelfari, via a $1M seed round from Amazon.com and angel investors in February 2007. Just lat month Amazon.com bought AbeBooks, which in turns owns Shelfari rival LibraryThing.

Shelfari is a social network for book worms who want to tell others what they are reading. It also has author Web pages so writers can interact with readers.


A recent interview with Shelfari CEO Josh Hug

Shelfari is led by Josh Hug who was with Shelfari since 1999.

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