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Advertising - Tuesday, August 19, 2008

SocNet Ad Network Lotame Raises $13M

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Lotame has has raised $13M in Series B led by Emergence Capital Partners with return backers Battery Ventures and Hillcrest Management. Lotame is a New York-based online advertising platform focused on social media.

The idea here is compelling to us. It wants to help monetize social networks by gathering information about types of users within social nets. The key is to identify and get in front of the influencers who spread the word about new products. Federated Media has gotten traction by selling advertisers on the idea that by advertising on top blogs they are getting in front of the early stage influencers.

BTW - Lotame stands for Local target media.


Wallstrip interview with Andy Monfried, Lotame President and Founder

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