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Video - Tuesday, September 9, 2008

BSkyB Piggyback Service MiniWeb Raises $32M

The UK's Miniweb has raised $32M (£18.5M) from Meritage Funds and DeGeorge Holdings. Miniweb has developed technology that piggybacks on Europe's BSkyB service. But we have to say this thing seems half-baked at best. The marketing is terrible. We love TV but MiniWeb cannot make this fun for us. For example: "Video Selector - enables viewers to access an interactive screen using a TV Key that allows them to select from a set of video channels without having to find them through an EPG." Thanks but no thanks.

To be fair, we do get what MiniWeb is up to. Scroll through Comcast on demand and you quickly find that the navigational content is poor. You see a flick that with some actors you have heard of and you want some reviews or some IMDB background but you can't get it because you are not on the Web. MiniWeb wants to bring some of that Web content to your TV.

Perhaps their biggest marketing blunder is that they are selling something called TVSense, which is, you guess it Adsense for TV programming. We have soon Google's lawyers go caveman for for lesser offenses.

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