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Advertising - Wednesday, September 3, 2008

Click-To-Chat Ads' LiveMarkets Bought By Traffic Marketplace

Growing performance-based ad network Traffic Marketplace has bought LiveMarkets, a startup that has focused on an ad unit that opens a chat window so that browsers can interact with the seller.

Instead of clicking on the banner ad, and taken to a web site, users are invited to click on the banner ad and bring up a chat window. A live person from the advertiser’s staff answers any queries via a typed, live chat session. It is in this chat window that advertisers are able to customize this advertising experience with there customers on a one to one level. If its 3AM and there are no reps to man the chat, the link goes to the site.

Neither company is saying how much the deal is valued at. Clearly there is not a huge amount of technology here that any other ad network could not duplicate but Traffic Marketplace does have big distribution and this is something that that they can quickly push out to their advertisers to differentiate.

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