eCommerce - Thursday, September 4, 2008
My Good Name Protector ReputationDefender Raises $2.6M In 1st Round
Redwood City's ReputationDefender has raised $2.6M in 1st-round funding. The startup aims to sell online name-monitoring and protection services. The idea is that with all the social networks, blogs, etc. it is getting more and more common to find pictures or comments of oneself on the net. ReputationDefender pitches plans to get such comments taken down.
ReputationDefender says it made $1.2M in revenue in 2007. It sells four versions of its web reputation management services: MyChild, MyReputation, MyPrivacy and MyEdge. Services include a monthly report on what is said about a customer on the Internet and they can pay to have ReputationDefender help take negative items down or put up positive information.
The company is led by Owen Tripp who was Founder, User Behavior Intelligence at eBay. Backers are European Founders Fund, Maples Investments and RP/JA Investments. ReputationDefender was originally founded in Louisville, KY in 2006 but moved to California later that year. The company raised less than $1M in angel-backed seed money before this round.
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Why anyone would throw money at this venture is beyond me. They are a service firm oferring $10/month Google Alerts? I don't get it. All they do is put their customer's information online, in free sites like ClaimID. Contrary to what they claim, they can't really "remove" or "destroy" anything, they just muddy up the water for a few cache cycles and then the bad stops comes back. Suckers then get roped into paying for another dose of spam, and it won't be as effective. It is only a matter of time before someone sues this firm for fraud.
Posted by: Ben Smith at April 13, 2009 10:01 PM
I would assume that ReputationDefender would have done something about the post above, for its own reputation? Looks like it was about a month ago.
Posted by: Will Deane at May 8, 2009 08:39 AM
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