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eCommerce - Thursday, September 4, 2008

My Good Name Protector ReputationDefender Raises $2.6M In 1st Round

Redwood City's ReputationDefender has raised $2.6M in 1st-round funding. The startup aims to sell online name-monitoring and protection services. The idea is that with all the social networks, blogs, etc. it is getting more and more common to find pictures or comments of oneself on the net. ReputationDefender pitches plans to get such comments taken down.

ReputationDefender says it made $1.2M in revenue in 2007. It sells four versions of its web reputation management services: MyChild, MyReputation, MyPrivacy and MyEdge. Services include a monthly report on what is said about a customer on the Internet and they can pay to have ReputationDefender help take negative items down or put up positive information.

The company is led by Owen Tripp who was Founder, User Behavior Intelligence at eBay. Backers are European Founders Fund, Maples Investments and RP/JA Investments. ReputationDefender was originally founded in Louisville, KY in 2006 but moved to California later that year. The company raised less than $1M in angel-backed seed money before this round.

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