Communications - Wednesday, September 10, 2008
Paul Allen Invests In Email Service Gist
A Seattle-based startup called Gist that was incubated by Paul Allen has come out of beta. The startup joins the likes of Xobni which aim to add on-demand functionality to standard email platforms like MSFT Outlook, Hotmail and Gmail.
What you would find is that when you get an email from Joe Blow it would come with context that enhances the person or company with news, blog posts, contact data, work history, and social network profiles. As the company's CEO T.A. McCann explains: "By combining your "personal communications" (inbox) and news (web data) we give you a holistic picture of your interactions with all your people and companies. This is delivered in a unique "person detail page" (pictured) which acts like a mini dossier. All this data is assembled automatically with essentially no work from the Gist user and requires nothing on the part of the people in their contact list. In addition, we deliver this data for your top people and companies in the form of a Dashboard, so you start each day knowing that you are on top what matters most."
This all seems like a rich mine to dig. We are not sure how these startups plan to earn scratch but suspect it will be premium subscriptions.
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Thanks for the post, we appreciate it.
You are dead on with what we are doing and correct about the inbox being rich with valuable data just waiting to be leveraged. Ones “inbox” provides a great list of people/companies and we use a proprietary algorithm to infer the importance of one contact vs. another, thus providing focus on only the most important entities. Our target audience is information hungry professionals who place high value on relationships. These people tend to be salespeople, executives, recruiters…who are looking to gather lots of information without taking too much time from their busy schedules. We offer Gist as a hosted application so it is even accessible on the web, iphone or other mobile device. It is so nice to walk into every meeting with the Gist of everyone who is attending!
Posted by: T.A. McCann at September 10, 2008 07:22 PM
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