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Advertising - Wednesday, October 29, 2008

DOOH's Access360 Media Raises $8M

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Some VC prognasticators told us recently that they are crazy for the DOOH space (digital out-of-home). Access 360 Media has raised $8M in a 2nd round funding led by Mission Ventures with Bessemer Venture Partners.

This isn't much of a technology or content play, its really just about distribution in retail outlets and banging the phones with advertisers that want to target the kids of today grazing at their local malls and looking up to see an ad for quicksilver. Access360 got in fairly early and got a head start so they are able to close a capital deal in this lousy market.


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