Advertising - Wednesday, November 26, 2008
iPhone Video App Platform LiveRail Raises Funds
We covered then London-based LiveRail back in July 2007 when it launched. Today we catch up the video ad network and learn that it has re-located to San Francisco and has raised $500K in Series A funding led by Pond Venture Partners.
LiveRail launched in a crowded market for video ad services but has more recently focused on a less crowded niche with the launch of LiveRail for the iPhone. This is an ad platform that allows iPhone app developers to embed video advertisements into their apps, which play immediately after launching an apps.
LiveRail is led by Mark Trefgarne as CEO who was Managing Director of London-based internet strategy consultancy firm Cleartide. Seed funding was provided by private investors including Cleartide.
LiveRail iPhone AdManager from LiveRail Inc. on Vimeo.
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