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Social Networking - Tuesday, December 2, 2008

Total Prestige Raises $1M As SocNet For The Rich

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A social network for the rich, Total Prestige, has raised $1M to compete with the likes of A Small World, says PaidContent.

We don't buy into Total Prestige for any number of reasons:
1) The name is dumb.
2) The site claims 650 members. We have more than that in LinkedIn and they are rich. How is that a business?
3) The site raised funding from Frank DeRose, a founding partner of NYC-based private equity firm Ferrata Capital who is expected to be named CEO. We could be wrong, but we expect the guy knows nothing about building a social network business but thinks it's easy next to figuring out derivatives.

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