Web 2.0 - Monday, March 2, 2009
Online Content Tracing Firm Tynt Raises $3.9M
Calgary, Canada-based Tynt has secured $3.9M in series A funding led by iNovia Capital, AVAC, plus angel investors. The company's CEO Derek Ball was Entrepreneur In Residence at Calgary Technologies
and before that was Director of Mobile Solutions at Avocent.
We definitely see value in Tynt's tech. Tynt’s product, Tracer, lets website publishers see what content is being copied and pasted off their sites. This is a big deal for bigger bloggers and other media who can suspect their hard work is being ripped off but cannot be sure about it. Part of the selling point is that when text is copied and pasted to another site it comes with a link that should drive traffic back to the original. A blogger with ethics would keep the link but many will delete it.
The startup appears to have a couple of competitors - and its hard to say at this point how they will earn a living.
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