Advertising - Tuesday, June 30, 2009
Simage's TV Network For Bars Raises $1.4M 1st Round
Chicago's Simage has raised $1.4M in a first-round from Horizon Investment Partners and angels. This is a location based entertainment company that sells ads to local businesses. Location based entertainment has been a hot market in locations like malls, elevators, and hotels, however, this is the first one that we have come across that targets bars. Simage says that its a wide open space as competitors have gone bust.
We are not sure we buy into the statement from Simage's CEO: “You look at the TV screens in most bars and all you see is an ad-blaster, visual clutter, or a soundless re-run of a bad sitcom. It’s a turn-off.” Every bar that we go into has sports playing, whether its a sports bar or not. We can't recall ever seeing a sitcom playing.
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