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eCommerce - Tuesday, September 22, 2009

Former Microsoft eCommerce Team Raises $4M For Alice.com

Wisconsin-based eCommerce site Alice.com has raised $4M. The startup had previously raised $4.3M in Series A funding from Kengonsa Capital Partners and DaneVest Capital in November of 2008.

The site is a well designed eCommerce portal for consumers to buy things like toilet paper and detergent that they would normally buy from retailers. They take a change in their design by making you create an account before you can search for products. We also didn't find the scope of products that we were hoping for. A search on "green cleaners' brings up some Clorox green products but nothing from Method, for example.

The origins of the site are in Jellyfish.com, a reverse auction online shopping site website which was founded in January 2006 and was sold to Microsoft just 1 year 9 months after it was founded. The cash back service is part of their Live Search group of tools.

Jellyfish management didn't stick around at MSFt for long. Alice.com is led by Brian Wiegand who was GM of Social Commerce at Microsoft and got there having been CEO and Co-founder at Jellyfish.com. He is joined by co-founder Mark McGuire President & Co-Founder at Jellyfish.com.

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