Advertising - Wednesday, September 16, 2009
Rubicon Project Buys Others Online
Seattle-based behavioral targeting data provider Others Online has been acquired by the Rubicon Project in Santa Monica for an undisclosed price. Rubicon announced the news this morning, although the acquisition apparently began in June.
Rubicon launched in 2007 and has raised $34M, most recently a $5M Series C round. Rubicon has been known for its brash marketing programs, including corporate videos that have garnered a good deal of attention. Given that Others Online is a small 4 person startup, it would seem that in this case Rubicon did the deal to acquire employees and a bit of technology. In its most recent round if financing, Rubicon indicated that it would do M&A.
Others Online's business is to capture data for publishers about their audience. It would seem that Rubicon now has a couple of products to offers its publisher clients, which would differentiate it from the competition.
View - site
More Recent Articles
Does A Tough Quarter For Evergreen Solar And Energy Conversion Devices Mean First Solar Will Follow?
Tuesday February 9, 2010
Solar investors probably tossed and turned in their beds last night after reading the quarterly reports for Evergreen Solar (ESLR:NASDAQ) and Energy Conversion Devices (ECD) (ENER:NASDAQ). With both companies reporting revenue declines and larger th... Full Story
Petra Solar Raises $40M For Utility Pole Panels
Tuesday February 9, 2010
Petra Solar out of South Plainfield, NJ has raised $40M in 2nd-round funding. Craton Equity Partners and Espírito Santo Ventures co-led the round and were joined by return backers Element Partners, Blue Run Ventures, OnPoint Technologies and Kuwait... Full Story
Categories
- Venture Capital (288)
- Advertising (451)
- Aircraft (17)
- Alternative Energy (300)
- ASP (39)
- Batteries (10)
- Biometrics (3)
- Biotechnology (9)
- Communications (63)
- Digital Hollywood (18)
- Digital Home (35)
- eCommerce (468)
- Educational Software (31)
- eHealth (31)
- Email Software (7)
- Enterprise Software (260)
- Euro Ventures (129)
- File Sharing (23)
- Financial Software (43)
- Food (3)
- Games (185)
- Hardware (46)
- Homeland Security (7)
- IMterviews (6)
- IPO (42)
- Jobs (49)
- Media (360)
- Nanotechnology (14)
- Networking (95)
- News & Updates (1387)
- Online (17)
- Peripherals (42)
- Photo Software (49)
- Publishing (9)
- RFID (3)
- Robots (15)
- Satellites (8)
- Search (209)
- Security (95)
- Semiconductors (75)
- Social Networking (426)
- Space (1)
- Sponsored Post (11)
- Storage (41)
- Tech stocks (308)
- Telecom Equipment (16)
- Transportation (3)
- Video (234)
- Voice (67)
- Web 2.0 (140)
- Web Development (8)
- Where Are They Now (30)
- Wireless (384)
Post a comment