Media - Thursday, October 29, 2009
Magazine Site Publisher Godengo Raises $2.1M
Emeryville, CA-based Godengo has raised $2.1M in a round of funding.
We don't like the business here. Godengo is an outsourced provider of Web site management for print magazines. We understand that investors are drawn to them because they have signed contracts with magazines like Chicago Magazine and San Diego Magazine. We also get it that Godengo provides a worthy service to these magazine publishers who do not have Web publishing as a competency and have print content that they would like to present on the Web in its best light.
The problem is that these businesses are hurting so they can only pay so much to Godengo. Moreover, traffic to these sites is not as good as you might think. Web-only sites that focus on cities like Chicago and San Diego are generally far more successful online than sites that are print first.
The company is led by Peter Stilson who was previously COO/CRO for Internet Broadcasting, another outsourcing business that caters to a set of companies who are financially strapped, thus Internet Broadcasting has hit a growth ceiling.
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It's worth pointing out that the cost-benefit side of things, having a highly capable content management system is far cheaper than a staff of highly capable web-masters managing any commercial or opensource platform. Therefore, for these 'cash strapped' publishers, as you put it, deciding to use the platform Godengo has created should be a no brainer.
Posted by: Mark W. at October 29, 2009 06:23 PM
Mark, "A staff of highly capable webmasters"... really?
yeah right, maybe in 2001 or whenever this site's designer, Swift Internet, used Adobe Go Live to create their 'special' little landing page (link in footer).
These days a publisher would need a single Web developer on a turn-key cms that actually exposes their code unlike Godengo. So yes, Godengo is not a very good solution...
Or run a Drupal, Wordpress or Joomla site on a $14.95/mo shared host until the traffic justifies the cost of a dedicated solution.
Mark, Godengo costs more than something like wordpress.com, charges for everything they do for their users and locks a publisher into a hosted platform that will be difficult to move away from.
Not to mention, many of these magazines are owned by other companies with their own solutions.
Finally, to the writer of this fun little post, you forgot to mention that Godengo's funding was found through a regulatory filing...
"$2.1M in a round of funding. The funding came to light through a regulatory filing."
You don't know anything about the pretense to or disclosure of these funds and simply used this whole "round of funding" angle as your soapbox.
Your unsubstantiated opinion deserves only another of the same kind... You do not work for a real publication and no one should take your baseless opinions seriously, even when they have some merit.
Posted by: Joe at December 8, 2009 08:19 PM
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