eCommerce - Thursday, November 19, 2009
Kim Kardashian's Shoe Club Site ShoeDazzle Raises $7M
ShoeDazzle.com, an Los Angeles-based online high-end shoe rental site that features reality show and adult film star Kim Kardashian, has raised $7M. Members pay $39.95 per month ($479 per year) for which they get one pair of shoes sent per month.
The difference here is that members get the sense that they are rubbing elbows the the 'glamorous Kardashian' and LA stylists. Kardashian will no doubt pimp the site on here shows. Kardashian started the site with celebrity attorney Robert Shapiro who has backed other web sites.
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