Advertising - Friday, December 11, 2009
Ad Targetting's Grapeshot Raises £1.5M
Cambridge, UK-based IQ Capital has led a £1.5M investment in Grapeshot, together with angel investors. Tim Schoonmaker, a board member of EMAP and CEO of ODEON Cinemas, was among the angles and joins the board.
Grapeshot offers an automated service that allows online advertisers and publishers to serve ads and content based on a user’s behavior and the context in which it’s offered. The startup counts Incisive Media, IBM, Jumptap, Citywire and PR Newswire as clients, in advertising, lead generation or editorial output.
The startup is led by founder and Chief Scientist, Dr. Martin Porter, whose "Porter Stemmer" is used in almost every search engine including Google.
Grapeshot's demo below shows that it can do on-the-fly categorization which can then be passed to the ad server.
View - site
Categories
- Venture Capital (289)
- Advertising (471)
- Aircraft (17)
- Alternative Energy (382)
- Apparel (1)
- ASP (39)
- Autos (1)
- Batteries (10)
- Biometrics (3)
- Biotechnology (11)
- Communications (64)
- Digital Hollywood (19)
- Digital Home (36)
- eCommerce (503)
- Educational Software (34)
- eHealth (33)
- Email Software (8)
- Enterprise Software (272)
- Euro Ventures (140)
- File Sharing (24)
- Financial Software (52)
- Food (5)
- Games (199)
- Hardware (47)
- Homeland Security (7)
- IMterviews (6)
- IPO (45)
- Jobs (53)
- Media (368)
- Nanotechnology (14)
- Networking (98)
- News & Updates (1389)
- Online (24)
- Peripherals (44)
- Photo Software (51)
- Publishing (11)
- Real Estate (1)
- RFID (3)
- Robots (15)
- Satellites (8)
- Search (217)
- Security (100)
- Semiconductors (77)
- Social Networking (436)
- Space (1)
- Sponsored Post (11)
- Storage (42)
- Tech stocks (345)
- Telecom Equipment (16)
- Transportation (7)
- Video (242)
- Voice (67)
- Web 2.0 (142)
- Web Development (10)
- Where Are They Now (32)
- Wireless (403)
Post a comment