alarm:clock: News & Updates Archives

News & Updates - Monday, April 7, 2008

Nielsen Pays $225M For Rival IAG Research

Thumb The Nielsen Company is paying $225M for NYC-based IAG Research. Like Nielsen, IAG measures consumer engagement with television programs, national commercials and product placements. Founded in 2000, IAG says it had over $35M in annual revenue plus positive operating income in 2007. It's not right to categorize this as a tech play, it's more of a quantative shop that seeks to makes sense of the fuzzy math put out by Nielsen and others. As the Web continues to take market share from TV this would seem like a good moment for IAG to sell. Bessemer Venture Partners, Lexington Ventures and others have backed IAG. View - site... Continue...

News & Updates - Monday, March 31, 2008

Trend Watch: Conference Bikes

Thumb A buddy at GOOG gets in touch to say that he's been invited to a bike conference at the Googleplex. The idea is similar to a party boat on a lake but clever marketers have latched on to the work should be a sandbox trend and have succeeded at getting Google and others to buy some bikes. Given that countless startups will do whatever they can to offer perks that make them feel some of the Google pixie dust, we would expect the bike conference meme to have legs. View - site... Continue...

News & Updates - Wednesday, March 12, 2008

Unplanned Site Outage

Thumb Our host was down yesterday so you may have visited our downed site. Sorry about that. But we are back in action!... Continue...

alarm:clock

Nielsen Pays $225M For Rival IAG Research

Trend Watch: Conference Bikes

Unplanned Site Outage

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